Mobile Backend As a Service

The  demand for mobile applications is increasing tremendously in both the sectors viz. consumer and enterprise. In order to meet that demand, application development companies are looking for new ways to speed up the development of mobile apps that meet their consumers’ needs on a continual basis.Therefore, many new Independent Software Vendors (ISV) have begun to offer a set of cloud-based, server-side mobile services to accelerate and simplify the development and deployment of mobile apps. These services are termed by ISVs as 'Mobile Backend As a Service'.

(source: http://yourstory.com/)

The mBaaS market provides a wide range of options ranging from pure-play mBaaS vendors like Appcelerator, Kinvy, Parse (recently acquired by Facebook) and StackMob or you can work with IaaS/PaaS providers that offer mBaaS functions, like Google and Microsoft.

According to a market research firm based in US, the global BaaS market is estimated to grow from $216.5 million in 2012 to $7.7 billion in 2017. This represents a compound annual growth rate (CAGR) of 104% from 2012 to 2017. In the current scenario Entertainment applications segment continues to be largest adaptor for BaaS. The major forces driving the market are factors such as rising need for bundled services that will aid the application developers to reduce the complexities and time need for mobile application development and deployment. At the same time, opportunities in venture capital funding will benefit the growth in this market.

(reference:- 

http://www.allvoices.com/contributed-news/16476207-global-backend-as-a-service-baas-market-worth-77-billion-by-2017)